Media Buyer Hourly Rate Guide
Freelance media buyers charge $20 to $225 an hour worldwide, depending on experience. On goLance, most media buyers work for $8 to $25 an hour, and you pay one 7.95% fee.
Media Buyer rates by experience
Rates follow experience. Match the tier to the work, not the job title.
0–2 years. Well-defined tasks with clear direction.
2–5 years. Works independently. The right fit for most projects.
5–10 years. Leads complex projects and guides others.
10+ years with a niche specialty. Top of the market.
Typical 2026 rates for freelance media buyers worldwide. Location, scope and specialization move individual rates up or down.
What media buyers charge on goLance
goLance connects you with media buyers worldwide, so you can hire strong talent below typical market rates. Filter by country or specialization.
Number of media buyers at each hourly rate. The highlighted range is where most rates fall.
Find media buyers within your budget
Set your hourly range to see media buyers available at that rate. Select a profile to view it on goLance.
What affects Media Buyer rates
Five factors account for most of the difference between rates.
Channel depth and campaign track record
A media buyer with documented results in your specific channel commands top-of-range rates.
Industry experience
B2B SaaS, e-commerce, healthcare, and fintech all demand industry-specialized media buyers who already know the playbooks.
Tool/platform certifications
Google Ads certifications, HubSpot accreditations, Klaviyo Master status. Verified credentials add 15–30% to rates.
Strategic vs. tactical scope
Strategy-heavy work (channel mix, positioning, brand) commands more than pure execution (running ads, posting content).
Performance vs. retainer engagement model
Performance-based engagements (paid on results) often have higher caps but lower base rates than fixed retainers.
Media Buyer rates by specialization
Typical goLance rates for media buyers by the skills they list. Select one to see those media buyers.
| Specialization | Typical range | Median | vs. all media buyers | Action |
|---|---|---|---|---|
| Advertising | $10–$30 | $20 | +33% | |
| Copywriting | $8.8–$26.3 | $19 | +27% | |
| Email Marketing | $9.8–$23.1 | $18.5 | +23% | |
| Social Media Marketing | $8–$22.9 | $15 | 0% | |
| Facebook Marketing | $10–$25 | $15 | 0% | |
| Social Media Optimization (SMO) | $7–$20 | $15 | 0% | |
| Facebook Ads | $6–$20 | $10 | -33% | |
| All media buyers | $8–$25 | $15 | Baseline |
Compare your hiring options
Enter your hours and rate to compare hiring on goLance with an agency and an in-house hire.
Media Buyer rates by country
Typical hourly rates for media buyers on goLance in each country. The bar shows the common range and the marker shows the median. Select a country to see its media buyers.
Is your quote fair?
Enter a rate you've been quoted to see how it compares with media buyers on goLance.
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Media Buyer rate FAQ
How much does it cost to hire a freelance Media Buyer?
Freelance media buyers charge $20 to $225 an hour worldwide, depending on experience. Mid-level media buyers average around $60/hr, senior media buyers around $110/hr, and top experts can reach $183/hr or more. On goLance, most media buyers charge between $8 and $25 an hour.
What's the average hourly rate for a Media Buyer?
Experienced freelance media buyers average $60 to $110 an hour in 2026. Junior media buyers (0–2 years) start around $20/hr, and senior media buyers charge $80 to $140/hr. Rates vary with specialization, location and project complexity.
What fees does goLance charge to hire a Media Buyer?
goLance charges a single 7.95% platform fee that you can share with your freelancer. On a $5,000 project, that's about $398, and you and your freelancer decide how to split it.
How do I know if a Media Buyer's rate is fair?
Check three things: their experience tier against typical rates for that tier, the quality of their portfolio, and any specialized skills they bring. A $110/hr media buyer with proven senior-level work is fairly priced. The same rate without a portfolio is not.
Should I hire hourly or fixed-price for media buyers?
Choose hourly when the scope may change, such as ongoing or exploratory work. Choose fixed-price when deliverables are clearly defined upfront. goLance supports both, with escrow on fixed-price contracts and screenshot-verified time tracking on hourly work.
Can I find media buyers for less than $20/hr?
Yes. About 59% of media buyers on goLance charge less than $20 an hour. For important work, review each freelancer's portfolio and client feedback before you hire.
How often are these rates updated?
goLance rates on this page are updated regularly from the marketplace. Market rates by experience are reviewed each year.