shree shree - First off, I want to co the perfect headline. Far too often are writers overlooking the importance of a headline, instantly cutting their potential traffic to a fraction of what it could be. While the content of your headline is just as important, the length of your headline should also be on your radar. Did you know that the length of your headline can sometimes help determine whether your readers will feel engaged enough to click through to your content? Outbrain claims that you only have a few seconds to catch your target’s attention through your headline before they continue to skim through other search results. That’s not a lot of time to shoot your shot. You need to have a brief enough headline that gives your audience the gist of what your content has in store, but it can’t be too long — otherwise they lose interest, and you risk losing them entirely. Let’s get to the core of why you’re really here — read on to get some more details about the optimal headline length, and why word and character count make such a difference to your traffic rates.In addition to the references above, take a glance at the free headline kit we’ve composed for you. It’s full of great kick-starters to get your headline ideas off the ground and ensure you’re making the most out of your headline brainstorming. spent over an hour today browsing reputable sites for the answer to the question: Are long or short headlines better? In between running to the couch to comfort my seven-year-old who was freaked out by the thunderstorm bellowing through our home, here’s what I discovered: Some tell us the ideal blog post headline length is 60 characters. Others recommend 90–99 character headlines because they increase click-through rates by 0.43%. Then it also depends on what platform you’re writing on. For instance, 40 to 49 characters are ideal for LinkedIn headlines as these were found to receive the highest number of post views overall. In The Anatomy of a Perfect Blog Post, Hubspot informs us that headlines between eight and 12 words are shared most often on Twitter. And headlines between 12 and 14 words are liked most often on Facebook. Backlinko analyzed 912 million blog posts and tells us that “very long” headlines outperform short headlines — 14 to 17 words are the way to go, generating 76.7% more social shares than short headlines.One that tells you what you’re in for if you click. One that’s honest so your content follows through. Intriguing yet clear. One that gets a reader a little excited. Relieved. Hopeful. It’s a title that promises to update us, help us do something better, learn something new, challenge our thinking. It’s a great question to think about: whether long or short headlines are better. It’s a question I’ve enjoyed delving into. And now that I have, I don’t think it’s worth spending time tweaking until we come up with just the right amount of characters and words — according to whatever research you decide to follow.