Manish gangwar - Hey, you made it! You’ve arrived at this article. So how did you end up here? Maybe you were browsing Twitter, or reading your RSS feeds. Maybe it was a Google search. Or maybe you regularly come back to Tuts+ to see what’s new. But these don’t answer my question. What led you to landing here, on this single article page? The answer is most likely: the headline. That’s what initially caught your attention and made you decide to click and read this article. Am I right? That’s what an effective headline does. It catches your attention, connects with you in some way, and compels you to either click into the page, or keep reading further. A poor headline does the opposite: either you’ll click the back button on your browser, or, in the case of Twitter or an RSS feed, a poor headline fails to catpure your interest so you’ll skip right past it. In other words, it really doesn’t matter how insightful your post is, or how perfect your product landing page is, or how hilarious that video you’ve created is. If your headline fails to do its job, your audience will never get far enough to appreciate all of the work you’ve put into your content. This article will cover a few tips and techniques for devising a killer headline. These ideas will help you keep more visitors glued to the screen as they read through your landing pages and hopefully end up engaging with your products or services. We’ll also look at a few ways we can design our headlines to stand out and command attention. First, let’s debunk a few myths about writing headlines.